For over 30 years, Cheryl Stanley has worked in development, marketing and communications. At the College Board of New York, she concluded her 11 years as Deputy Director for Public Affairs and Acting Director. During her seven years at the College of Saint Elizabeth she personally raised $17 million and led a successful $25 million capital campaign as the College’s first VP for Institutional Advancement.
Most recently, as VP for Institutional Advancement for Saint Michael’s College, she led a staff
of 22 in updating the department’s infrastructure, development strategies, operational plans and skills in order to increase annual revenue as well as build a foundation for the college’s next capital campaign.
Ms. Stanley joined SBA in 2003 and has directed campaigns that raised over $20 million toward clients’ goals, led organizational assessments and prepared comprehensive plans aligned with clients’ strategic agendas. She is now an independent consultant working with Semple Bixel Associates on specific projects.
Prior to joining SBA, Ms. Stanley served as Senior VP of Junior Achievement, New York, and later as VP of the U.S. Committee for the UN Population Fund, a humanitarian agency serving women and children in 140 of the world’s poorest countries. At both organizations, Ms. Stanley launched and led their first integrated, diversified and sustainable development programs with emphasis on increasing individual major gifts. In addition to raising over $9 million for those organizations, she helped to expand and revitalize the Board of Directors, introduce major gift strategies and integrated communications/marketing approaches into development plans. This increased productivity, brand awareness and visibility and positioned JA New York to launch its first endowment campaign and the U.S. Committee to launch a national appeal for $34 million.
After teaching high school Spanish and working in corporate finance for Chrysler in Madrid, Ms. Stanley directed a national public affairs program for the College Board. While raising her children, she built a successful family business that developed entrepreneurial skills valuable in her advancement career.
At the College of Saint Elizabeth, Ms. Stanley also led a strategic planning task force on institutional advancement with full campus and Board representation as well as an interdepartmental quality process team to improve donor stewardship and accountability. In 1998, she organized and directed six committees of over 100 people to plan the College’s 15-month centennial.
Ms. Stanley, a New Jersey native, is a graduate of Duquesne University, Pittsburgh, with certificates in Public Relations Management from NYU and in Philanthropic Leadership from Rutgers University Center for Philanthropic Leadership.
